BROADCAST
With just a few taps on the Walmart app, students could access everything from dorm must-haves to lifestyle-driven products, delivered within hours. Walmart doesn’t just stock the basics, it delivers the vibe.
For Walmart’s Back to College campaign, we developed a concept under the existing “Who Knew” platform that reframed the brand as more than just a place for essentials. It’s a destination for every college moment.
The idea, “Walmart Vibes,” positioned Walmart as having everything you need for every phase of college life. From move-in to late-night hangs. We identified key audience segments including Gen Z students, parents, and bilingual households, and tailored messaging to resonate across each group while maintaining a cohesive campaign voice.
The campaign rolled out across a fully integrated ecosystem including TV, radio, social, and digital banners, each reinforcing the central idea that no matter the moment.
AGENCY: WALMART CREATIVE STUDIO
ROLE: FREELANCE CREATIVE
With just a few taps on the Walmart app, students could access everything from dorm must-haves to lifestyle-driven products, delivered within hours. Walmart doesn’t just stock the basics, it delivers the vibe.
